About this project

Wavy Dreams is a concept that I designed for a brand with a vision of making beach wear for ladies of all shapes and sizes. A brand that truly believes that every curve and wave of the body is beautiful and celebrates the spirit of women. Since we associate fun and relaxed memories with our time on the beach, even the brand is designed to contribute to a playful vibe.

A distinctive wavy typemark forms the core of the identity, supported by a strong visual language that includes custom illustrations and graphic stickers that act as a unique brand device. Wavy Dream’s packaging is chic, sophisticated and bold - everything that the brand’s customers aspires to be.

The fresh color palette uses a combination of Bright Red and a Chic Baby Pink as the primary colors. The design system is simple, built around the use of the brand colors to create a consistent experience across the gift cards, social media marketing and more.